Xtreme Manufacturing & Snorkel Appoint Service Manager for the Americas


Following the recent appointment of Jamie Graham as Vice President of Product Support for Xtreme Manufacturing and Snorkel, the companies are pleased to announce the promotion of Tony Deatherage to Service Manager – The Americas.

Tony has over 23 years of experience within technical service and training at Snorkel. Starting out at the company in 1993 as an assembly technician working on 80-foot and 120-foot Snorkel boom lifts, he went on to hold multiple positions at the company, including regional service representative roles and product support facilitator. In 2010, Tony was promoted to service manager at Snorkel’s manufacturing facility in Elwood, KS., with responsibility for North America.

In his new role, Tony will have the increased responsibility for the Xtreme Manufacturing brand of telehandlers, in addition to Snorkel, as well as an expanded territory which includes North & South America. Reporting directly to Jamie Graham, Tony is tasked with the management and coordination of the day to day after sales support requirements across the region, which includes the management of regional field support teams, service training, warranty, and distribution of technical documentation. Tony will also work closely with the Xtreme and Snorkel manufacturing facilities, to implement processes and develop communications channels to ensure a cohesive approach between the field and production, for the ultimate benefit of our customers.

Of his new role, Tony said, “It is incredibly exciting to be offered this opportunity. In addition to utilizing and building upon my significant experience at Snorkel, I am really looking forward to working with the team at Xtreme Manufacturing, as well as developing relationships with our team and customers in South America as our businesses continue to grow in this region.”

Matthew Elvin, CEO, Xtreme Manufacturing and Snorkel added, “Tony has been a valued part of the Snorkel team for many years, he really is our ‘go-to’ person for technical support. His experience and can-do attitude make him the perfect fit for this new role, which is a further example of our continued investment in customer support enhancements across the businesses.”

Tony will be relocating to Las Vegas, Nevada to assume his new role.

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Media Inquiries

Amelia Pearce
Vice President of Global Marketing

T: 1-702-727-4929
E: amelia@xmfg.com